Lucky Me! Pancit Canton Extra Hot Chili is an instant noodle brand that makes consumers experience a different level of spice that makes you go wild. Two people experience wild transformations of various rock star icons as they chomp down more and more of extra hot pancit canton. This ad dramatises this wild experience!

Compel parents to have dinner with their kids by pushing for the celebration of National Famealy Day, an event that's aimed at asserting the cause.

The whole nation rallied behind it.

The brand gained P42 Million worth of free exposure via the support of major TV networks, radio stations, bloggers, columnist, celebrities and ordinary citizens.