Cannes Lions
JIMENEZBASIC ADVERTISING, Makati City / MONDE NISSIN CORPORATION / 2005
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A demonstration of a benefit of the product with a painfully honest twist. The strategy of the Lucky Me soup brand is that it invigorates because the broth is hot and the noodles are filling, and it can perk you up even before eating it. How? Let the bald scientist show and tell.
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