Cannes Lions

LUCKY TIX GAME

GEORGE PATTERSON Y&R, Melbourne / INTRALOT LOTTERY / 2009

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These radio ads are part of a broader campaign created by GPY&R Melbourne for Intralot, a new lottery company in Australia. Intralot’s company ethos is to make ‘more winners, more often.’ The creative execution of that thought is the Luck Factory – a tangible place where luck is actually manufactured. These ads not only talk about the games, but bring the strange world of the Luck Factory to life.

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