Cannes Lions

Mine Mind

SMUGGLER, London / LOUIS VUITTON / 2022

Film
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Overview

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Credits

OVERVIEW

Execution

“Mine, Mind” is an imaginative evocation and cinematic rendering of the “young mind” and the “old mind.” Starring drummer Femi Koleoso, the film is structured around a conversation he and Fenn had about the innocence, joyousness and intuition of the child’s mind and protecting that sense of wonder in the creative process. The film itself is a representation of director Fenn O’Meally tapping back into the playfulness of youth, inspired by Femi’s words, to create something emotional and intuitive while also bringing the acquired knowledge and experiences of life to bear. The short is nuanced and, intentional, stylized and considered and simultaneously embodies the free-form spirit reflective of the conversation that serves as the backbone to the piece and Femi’s (and Fenn’s) creative process.

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