The YES List saw the creation of seven limited edition Lucozade Energy packs each expressing a leading UK artist’s passions and influences. Each of the seven designs saw the artist take a hands-on role in art directing their bottle design with the lead artists Plan B and Tine Tempah taking things a step further by using AR platform Aurasma. Once a smartphone equipped with the app is pointed at Plan B or Tinie Tempah’s limited edition bottle the design suddenly springs to life with the artist themselves directing fans to watch their content with a simple touch of the screen.

Although exact specifics are confidential the campaign increased brand sales YOY with the Aurasma element specifically driving 20,000 interactions with 1M+ OTS via social media channels of the YES List artists.