We created 30 videos that were published over 14 months, each one showing off Amir’s unique personality. The videos were then amplified by Amir’s social ecosystem, which included Facebook, Twitter, and his blog (each created and curated by our agency).

Amir’s YouTube channel jumped to 1,800,000, an increase of 450%.

We created a viral video that reached 1,000,000 views in four days. That video went on to spur the Miami Heat (the NBA’s most popular team) to create an identical video, a non-quantifiable result that shows how influential Amir has become.

Amir earned over 51,000,000 impressions related to his social media activity alone, over 3x our objective and included coverage from CBS, NBC, Sports Illustrated, Sportsnet, TSN, The Score, CTV, and The Guardian (UK).

Amir was appointed to the “NBA Social Media All-Star Team” by GQ Magazine, and named “The NBA’s Social Media MVP”.