Cannes Lions
KOLLE REBBE | ACCENTURE INTERACTIVE, Hamburg / LUFTHANSA / 2019
Overview
Entries
Credits
Background
People love to travel. But they often travel to places they have been before or where they know what to expect. The German airline Lufthansa wants to encourage them to discover new places with the travel inspiration campaign #LifeChangingPlaces. And perhaps even learn something new about themselves on their journeys.
Execution
For Lufthansa’s travel inspiration campaign #LifeChangingPlaces, Cici Li returns to the place that changed her life: France There Cici explains how she discovered her fascination with wine.
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