Cannes Lions

Lufthansa "#LifeChangingPlaces - France"

KOLLE REBBE | ACCENTURE INTERACTIVE, Hamburg / LUFTHANSA / 2019

Film
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Overview

Entries

Credits

OVERVIEW

Background

People love to travel. But they often travel to places they have been before or where they know what to expect. The German airline Lufthansa wants to encourage them to discover new places with the travel inspiration campaign #LifeChangingPlaces. And perhaps even learn something new about themselves on their journeys.

Execution

For Lufthansa’s travel inspiration campaign #LifeChangingPlaces, Cici Li returns to the place that changed her life: France There Cici explains how she discovered her fascination with wine.

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12 items

1 Cannes Lions Award
Lufthansa FlyNet

KOLLE REBBE, PART OF ACCENTURE INTERACTIVE, Hamburg

Lufthansa FlyNet

2020, LUFTHANSA

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