Cannes Lions
DDB WARSAW, Warsaw / MCDONALD'S / 2012
Overview
Entries
Credits
Execution
To give the feeling that the character after whom we named our sandwich really exists we simply chopped down a billboard located near one of McDonald’s restaurants, as though it had been cut down by a lumberjack.
Outcome
People passing by were taking photos and sharing them on Facebook. In no time there were lots of shares, 'likes' and positive comments so everybody knew that the Lumberjack is back in town!
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