Cannes Lions
BBDO NEW YORK, New York / BACARDI / 2017
Overview
Entries
Credits
Description
To bring to life an extraordinary holiday occasion, Grey Goose depicted the incredible story of a couple arriving at a party bringing more than just a present. Instead, they light up a whole forest in a truly remarkable manner. With thousands of real lights carefully positioned around the snowy forest and an incredible CG airplane this story looks stunning and fills the viewer’s eyes with charm and wonder.
Execution
Ð We needed to create a luxurious and unique world for Grey Goose Vodka that was just at the edge of being believable and magical. Set pieces and VFX builds needed to show character and objects needed to hint back-stories to the main plot. To achieve the most complicated shots we dressed a forest in Patagonia with thousands of real practical lights and augmented them in post to create an incredible sense of scale. The full CG plane was created with obsessive attention to detail and based on real airplane specs. It was extremely important for the plane to be believable and that this light stunt could actually have happened. Drone plates were shot to serve as reference of the scale ration of trees to the practical lights so that we could augment the number of lights in post in a realistic way.
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