Cannes Lions

Lumiere's Dress Rehearsal - Virtual Reality Experience

TANGERINE APPS, Culver City / DISNEY / 2017

Film
Supporting Images
Supporting Images
Supporting Images
Supporting Images
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Overview

Entries

Credits

OVERVIEW

Description

Lumiere’s Dress Rehearsal invites you to join our famous candelabra as he "prepares" to entertain you with a version of the iconic song “Be Our Guest”.

He offers challenging interactive moments throughout the three minute performance.

Execution

Our challenge was to create a photo real replica of the film’s dining room and animate the beloved character’s nuanced dance and interactions in a six week time frame. Choosing to create the project using a real time game engine and converting hundreds of feature film assets to run on a personal computer at high frame rates.

Outcome

Our VR experience was released on March 17, 2017 for Oculus Rift and Samsung Gear VR in conjunction with Facebook 360, receiving more than 23 million online views in 3 weeks.

“Beauty and the Beast” has recently surpassed $1.1 Billion at the global box office.

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