Year after year, DVD and Blu-Ray sales have been decreasing all over the world.

On the other hand, fans’ passion for movie characters remains unshaken. In 2012 alone, over US $100 billion were spent on movie related merchandise.

With that in mind, we came up with Toy Movies. Marvel action figures were transformed: part of their bodies received a removable USB flash drive loaded with the corresponding movie in full HD and exclusive content. Everything highly encrypted.

Soon, your video library will become a great multimedia toy library.