We enlisted some models to approach unsuspecting pedestrians on the streets of Bondi Beach, Circular Quay, Sydney opera house & Botanical gardens – asking people to take a photo of them with their Lumix GF3. And with the help of a few photography props that miraculously appeared, they were shooting like a pro.

It is difficult to quantify direct sales results with this initiative other than increased awareness of the Lumix GF3 launch and continued Panasonic brand affinity.