Cannes Lions
HAT, Tokyo / PANASONIC / 2018
Overview
Entries
Credits
Description
Arctic and Antarctica, crater magma blows,
Indian mountain back Dojo, also Panda's birth moments,
these were captured by the cutting edge 4K image quality.
In addition to produce the appearance as the documentary,
regardless in any situation, with the demonstrated multiplied plan,
the above expectation shooting performance were outputted.
Execution
Posted on the Panasonic website, more than 10 countries worldwide.
Also implemented the digital advertisement.
In the term, 3rd place view counts was recorded in UK.
Outcome
Achieved 140% of sales volume to production plan ratio.
Earn users through the empathy of the challenging community,
succeeded to have understanding directly the Panasonic advanced nature with the product itself.
By the way, the result contributed the camera division's profit.
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