Cannes Lions
OGILVY & MATHER ADVERTISING PORTUGAL, Lisbon / COCA-COLA / 2013
Overview
Entries
Credits
Description
They say that happiness is having friends around you.
And when do you notice their absence more than at meal time?
Many young people leave the country to complete their studies at the cost of not having friends and family around.
This is the case of Joana who left 4 years ago to study in Tokyo.
We decided to bring happiness to her.
The 3 best friends of Joana and her brother showed up for a surprise lunch at Joana's house in Tokyo.
Execution
They say that happiness is having friends around you.
And when do you notice their absence more than at meal time?
Outcome
The video was aired on Coke & Meals Facebook page (Portugal) reaching over 200,000 in the first few days and growing. It contributes to an ongoing social media program encouraging customer loyalty.
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