The Coca-Cola Bear is back in a way people have never seen him before: in real life. In its first campaign related to the 2016 Olympic Games, Coca-Cola showed that anyone can carry the Torch, even its most iconic character: the Polar Bear.

While everyone hibernates in the North Pole the teenage son of the Coca-Cola Bear escapes boredom and leaves in search of the Olympic Torch in Rio.

As soon as he arrives, he makes a new friend, and together they discover the joy of moving together. With the help of his young friend he explores the exciting activities around him, but he doesn’t fit in until he figures out how to incorporate a little piece of home.

In the end, it's the Torch who finds the Bear because of the friendship he has made. Because they did something “gold”, they get to carry the Rio Olympic Torch together.