Cannes Lions
PIXELPARK, Berlin / LUPINE LIGHTING SYSTEMS / 2015
Overview
Entries
Credits
Description
Lupine manufactures the brightest and most expensive torches and bike lights for outdoor experiences.
Execution
Knowing that communication alone cannot meet this challenge we decided to transform the product. In a collaborative project we developed a very simple supplement which transforms the Lupine torch into a design piece of daily use - making it relevant for new, design-oriented users. Getting a wide range of ideas, we exposed them to our Facebook users to support the final decision. The final design was then prototyped and optimized.
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