Lupine manufactures the brightest and most expensive torches and bike lights for outdoor experiences.

Knowing that communication alone cannot meet this challenge we decided to transform the product. In a collaborative project we developed a very simple supplement which transforms the Lupine torch into a design piece of daily use - making it relevant for new, design-oriented users. Getting a wide range of ideas, we exposed them to our Facebook users to support the final decision. The final design was then prototyped and optimized.