Cannes Lions

LUXURTY RETAILER

TERAN\TBWA, Mexico City / EL PALACIO DE HIERRO / 2012

Film

Overview

Entries

Credits

Overview

Description

Plenitud is part of our Image campaign that looked for authentic people with incredible personal style, people who have that intangible thing that makes them stand out in a crowded room, people who have "it". It was a campaign that wanted to express real people in the context of true stories. We had included Carmen Dell Orefice the year before in a fashion photo shoot, and all of Mexico were talking about the elegant 80 year old white-maned woman that we had included. Our chats behind the scenes with Carmen gave us every indication that her personal style and elegance would shine through as we told her story. We went to Paris to film Carmen, her grace and wit indeed did carry us through the day as we shot in several historic places like Toulouse´s old art studio now turned ballet class. Usually our client only likes to narrate our films in Spanish, but this tribute to Carmen´s personal style could only be told in her own voice, which holds a special turn-of-the-century charm in English and we added Spanish sub-titles.

Similar Campaigns

10 items

Shortlisted Eurobest
KFC x Spotify

SID LEE, Paris

KFC x Spotify

2019, KFC

(opens in a new tab)