For Swiss watch manufacturer Jaeger Le Coultre, we developed a Citylight that is as exclusive as the watches that are made there. Thanks to heat technology, the message can literally be seen only through night vision devices in luxury cars. The exclusive “Master Compressor Extreme World Chronograph” appears with the associated message: Made for visionaries. For everyone else, the poster stays black.

0% scatter losses, 100% relevance. Lots of cars stopped in front of our poster. Their drivers looked incredulously at their displays and appreciated being appealed to in such an unusual way. Some of them even got out of their cars to examine the poster.Sales within the relevant target audience rose by 26% during the period of the promotion.