Cannes Lions
SOAP CREATIVE, Sydney / UNILEVER / 2010
Overview
Entries
Credits
Outcome
After the 8 weeks KPI's were doubled.Game •689,436 visits•136,000 unique visits•22,000 registrations•An average time spent in-game of 12 minutes MySpace and Bebo •24,515 unique visitors on Myspace, 18,022 on Bebo•1,715 friends on Myspace, 991 on bebo•4,777 active native application users Interactive ad placements reached over 11 million unique browsers & 216,925 unique interactions.
•Lynx Instinct bodyspray is the #2 selling body spray in the total male deodorant category • Lynx shower gel is growing double digits in value at a YTD level +20.5%* driven by Instinct
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