To bring to life the seductive effect of Lynx Excite, the fragrance so tempting “even angels will fall,” Lynx created a breath-taking Augmented Reality digital outdoor campaign which brought to life the iconic TV creative across large scale digital sites in London and Birmingham.

To make angels fall, members of the public stood on a ‘hot’ spot on the ground where a camera captured the action and broadcast it on to the digital outdoor screen. People then watched as angels appeared to plummet from the sky landing next to them in a cloud of dust before flirting with them adoringly.

This Unilever campaign blended live real-time action with green screen studio footage of the Lynx angels. The digital angels could seemingly interact with real people.