Our challenge was to encourage boys who flirt online to get out there talking to real girls, where the Lynx product can play a role.A series of 6 mobile applications were created, the first 2 are sonic tools aimed at a girl’s laughter spot:Lynx FX – a smorgasbord of witty sound effects to your night out.Fit Girl Finder – sat-nav for your love life. A honey radar & heart beat monitor rolled into one.

The Lynx Get In There UK campaign officially launched in February of 2007. There have been an impressive 40,000+ downloads of the mobile content from lynxeffect.com and through viral spread.