CASE STUDY:

In conjunction with their 35th FCD wanted to thank fans for their continued support and at the same time celebrate the essence of a lasting friendship, forming a friendship is the foundation for connection between people, it is what makes the world a smaller and better place to live in. Ben&Jerry’s wanted to reignite and bring back that joy to help people treasure and value their friendships once again. Just like how Ben&Jerry’s got started when two strangers who shared a passion for food become best friends and brought happiness and joy through their ice cream to the world today.

STRATEGY:

For this campaign, we are targeting friends from all walks of life to come together to create a happy memory and celebrate their friendship.

What better way to preserve a happy moment in time than a photograph? We wanted to people to treasure and share that moment through our ad-unit with the rest of the world and at the same time get rewarded with a 1 for 1 ice cream coupon at any selected Ben&Jerry’s scoop shops. To show their appreciation, Ben&Jerry’s also decided to raise awareness for their annual Free Cone Day on Apr 9 2013

EXECUTION:

Cone & Get it

We wanted people to celebrate their friendships, share it us and the world and let Ben&Jerry’s join in the celebration by offering a 1 for 1 ice cream deal at any Ben&Jerry’s scoop shop. All of this through a mobile platform where the users start their HTML-5 rich media ad experience at the tap of a banner which will link them straight to the ad-unit without the need to download an additional application, this keeps the engagement seamless and integrated. The ad unit was a media first in integrating the mobile camera.

Users will be able to learn about the free cone day date and an add to calendar function is available to serve as a reminder. They are able to take a photo with their friends and upload onto the gallery to share it with the rest of the world. Ben&Jerry’s would like to share that moment with the users by offering an

e-coupon for a 1 for 1 ice cream deal that can be saved to the user’s phone.