Lynx Kidnapp was the digital campaign to promote the Lynx brand to readers of the new online magazine called ‘Monkey’..The role of this communication was to entertain young men and keep them ahead in the mating game. We produced a branded piece of editorial and video interviews serialised over a six week period.It tells the story of a guy who was “kidnapped” by a group of sexy Lynx vixens, taken to an exclusive mansion and held their “against his will” for a year.

This campaign was a massive success for Lynx UK, The three minute films were viewed a massive 422,251 times*.*Ceros tracking statistics