This illustration explores the limits of new forms of entertainment, games and play. In the modern world young children are growing up with machines. While these games are predictably entertaining they are not emotionally enriching.

For a child there is no distinction in play. It's the toy that makes them play differently. Omo hopes parents realize that there is a difference between mindlessly playing and growing emotionally. This campaign highlights the development aspect of play. Play is made constructive because it shapes the consciousness of being responsible in a young child.

If dirt Helps a child develop then dirt is good.