We have chosen a vehicle that to begin with, does not exist as a support for advertisement: a restroom hand drier.

The sole purpose of this instrument is to blow air, constantly and vigorously. We found that this could work perfectly as a metaphor for a very clean and efficient nose, a consequence of using Lyomer.

In general, the execution had a very interesting impact on the public. Its surprising and unusual factors generated quite a lot of noise around the brand.