First we wanted to know what’s the most annoying thing about festivals. Over 14,000 people voted online. From the results we created services and printed them on T-Shirts. Then we made an offer to our target group that they couldn’t refuse: work for M-Budget and go to the festivals free. The selected became the „M-Budget Helpers“. Each of them got a T-shirt and was assigned a service to offer for very little money - thus enhancing the experience for every festival visitor.

The M-Budget Helpers were welcome at all festivals, and even more welcome were their services. The festival guests enjoyed the interaction with the brand. The T-Shirts became cult items right away. And over 180,000 festival visitors were reached.