Migros, Switzerland’s largest retailer with more than 500 branches, is to intensify its focus on the organic segment this year. Healthy food is becoming increasingly important in Switzerland, as it is everywhere else. To anchor Migros’ new organic label as a top-of-mind brand, we consulted the best expert of them all – nature itself. And how? In the form of an animal found all over Switzerland: the marmot. Marmots communicate with each other by whistling and it was this that gave us the idea for our film.