Cannes Lions

Ma Place Est Dans La Salle

FRED & FARID PARIS, Paris / PRODISS / 2017

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November 13 2015, The ‘Bataclan’, a concert hall in Paris is attacked during a performance. An ideological attack against France, its culture and way of life.

One month after these tragic events, the French people were still traumatized.

In term of attendance, the decline nearly reach 80% : an absolute economic disaster.

On December 18, working alongside for free, printers, producers, mobilized and a real act of solidarity appeared. A symbolic slogan that called for every Parisian, every French person to return to performances in a sign of resistance and struggle against the fear. Concert halls and theaters decided to unite and change the name of their shows to one unique slogan : MA PLACE EST DANS LA SALLE (MY PLACE IS AT THE SHOW) : More than 150 shows changed their name.

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