With the announcement of the newest iteration of the Macbook Air, Apple wanted to communicate both its remarkable form factor -- incredibly thin and light -- but also that the sum of all their learning was encapsulated by this newest laptop. In the spot we see a long slow pan down the profile of the machine until we reveal it’s so thin and light it can be held up by just two fingers. The hand then lifts the screen showing it’s still a full-fledged computer without compromise.