Cannes Lions

Made By Brotherhood

DDB MUDRA GROUP, Mumbai / UNITED SPIRITS LIMITED / 2017

Film
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The Hindi terms "Yaar" and "Yaari", mean brother and brotherhood in friendship, which especially in Indian Culture, sets it apart from mere friendship. "Yaaron Se Bane Hum" as a phrase, directly translates to - "Our friends make us who we are." The film takes the viewer on a journey with three close friends. Through the course, the film showcases glimpses of the strong bonds of brotherhood between them.

It is a story of how two friends, help the third overcome his fears and adversity, emerging stronger, and closer by the end. Sometimes through encouragement, sometimes by just being there.

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