In Pakistan, drivers are faced with scorching hot temperatures and the highest pollution levels in the world. In other countries, most people use dark tinting films to cool down their cars, but these are illegal in Pakistan according to an old law from 1965.

In response, Hyundai developed the Nano Cooling Film. It is an innovative transparent film that cools car interior temperatures by up to 20℃, and even more so if applied on top of a conventional dark tinting film. We wanted to bring this technology to all drivers, regardless of what they drive. However, Pakistan’s automobile market is dominated by Japanese car brands and Hyundai makes up only 3% of the market. No matter how great our product was, it was hard to give everyone a taste.

Our technology has the capability to provide cleaner air to breathe for all of Pakistan. The Nano Cooling Film also can potentially save 1 million tons of CO2 a year in Pakistan, if applied on all cars. That is a 7.3% reduction in carbon emissions.

It also can be applied with a darker tinting film to produce even greater results. This technology has the potential to cool cars and reduce emissions all around the world, as tinting is legally limited in most countries.

According to the responses, they cited that using air conditioning negatively affects their driving experience and reduces the performance of their cars, their daily suffering in the heat, and told us exactly how much they needed the film. Within days, we received over 1000 responses. People were asking for pricing, if they can get the product, and were leaving their (non-Hyundai) car models for a quotation.

Our goal was to spread our brand’s presence through our competitors. We did this by placing stickers on their cars in exchange for free application of Nano Cooling Film.

The stickers served multiple purposes, allowing us to advertise our brand, our product, and our campaign all at once, while maintaining a strong connection to local values through the artwork. We also prepared a QR code sticker, which linked people to our landing page, allowing anyone to learn all about the Nano Cooling Film.

Our target audience encompassed all drivers in Pakistan who drive cars other than Hyundai, notably competitor brands Suzuki, Toyota, and Honda who collectively represent a staggering 97% of the market share.

This innovative approach not only amplified our brand’s visibility but also transcended competition to provide everyone a better ride.


We collaborated with a local artist to create sticker designs based on vibrant Pakistani art, in a variety of colors palettes to cater to anyone’s taste.

We selected Lahore as the center of our campaign and looked for volunteers through a landing page describing our technology and its benefits.

Within a matter of days, over 1000 people signed up for a chance to test our product, and we selected 100 of them - regardless of the car they drive. On these cars, we placed a ‘Made Cooler by Hyundai’ sticker on their bumper or their window, accompanied by a QR code which led back to our landing page.

The Nano Cooling Film was a raging success in Pakistan. Thousands of people were interested in our product and sent us their questions, their (non-Hyundai) car models, and even their locations.

The campaign was covered by both local and international press in 220+ publications, including Pakistan’s biggest news channels.

Taking into consideration the 7 million cars that are registered in Pakistan and the average distance travelled by a driver, the Nano Cooling Film also can potentially save 1 million tons of CO2 a year in Pakistan, if applied on all cars. That is a 7.3% reduction in carbon emissions.

- 200 Million+ Impressions

- 10.3K visitors to the website, and counting

- 2 Million+ in Earned Media

- 1227% Increase in Brand Reach