We have to develop an idea that seeks to highlight in an innovative and irreverent way, the elements that integrate the Volkswagen ID. BUZZ family. In this case, materials such as recycled fishing wire, plastic waste, PET bottles, recycled polyester, and natural latex, among others.

With the aim of positioning the brand on a more sustainable path, which takes charge and bets for a better future. Saving 32% of CO2 emissions compared to conventional materials and reducing the gases that cause global warming.

We believe in a more sustainable and green planet, that's the real impact behind this idea.

We launched the campaign "Made from recycled materials" in Ecuador, with a total reach of +5 millions throughout the entire campaign period. Increasing the positive perception of the sustainable pillar of the brand, not only on environmentally minded people. Positioning Volkswagen as a company that bets for a better future and contributes to reducing the gases that cause global warming.

Generating conversation about this, on social media and beyond, as users look the brand as a reference on environmental changes.