Cannes Lions
JOY FILMS, Dubai / NEOM / 2022
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The place that’s made to change is here.
The film positions NEOM as a change-maker that will inspire the world as it reimagines a healthier, more responsible, efficient, sustainable and balanced way of life, starting from a blank canvas.
The 90-second video shows how the $500 billion smart city in the Tabuk Province of northwestern Saudi Arabia will accelerate the human drive for progress through technology, energy, sustainability, mobility and more.
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