Over the years, NEOM has embarked on an ambitious mission to redefine living, innovation, and conservation. Positioned as a beacon of progress, its vision extends beyond being a new geographical entity to embodying the future of urban development. The series of campaigns aimed to reinforce NEOM’s future-forward messages to the world, highlighting its unique propositions in innovation, conservation, and livability. The challenge was immense: to capture the global imagination and convey the essence of NEOM's groundbreaking approach to urban development and sustainability, transcending traditional city concepts and showcasing a model for future generations.

The campaigns’ outcome was nothing short of remarkable, generating over 25 billion impressions and significantly enhancing NEOM's global brand recognition. Engagement metrics soared, with a record-breaking 1.35 billion reach and over 653,693 mentions, evidencing the campaign's widespread impact. More than just numbers, the results reflected a profound shift in audience perception and interest towards NEOM, with tangible increases in inquiries and potential investor interest. This demonstrated not only the campaigns’ immediate success in terms of metrics but also its long-term potential to attract investment and support for NEOM's vision, marking a pivotal moment in NEOM's journey towards becoming a global icon of future living.