"Madly" explores themes of love, youth, and rave through visually stunning and emotionally profound storytelling.

"MADLY" is a genuine work of poetry; its music video resembles a scene straight out of a feature film.

As you watch, it's easy to overlook that it's a music video as the track seamlessly intertwines with the visuals. The track from the Jungle album serves as an ode to rave culture, music festivals, and freedom. This music video comes after a long série of the blaze but this one has something particular, it’s 100% assumed it’s a piece of cinema. We had the luck to have a premiere but also during 2 months a projection of the music video in the MK2 French cinema.

The directors wanted to portray a British rave party in the most realistic way, as if we were living it with the character.

Once again, they showcased it in a cinematic way.

It’s as if we watched a movie, hearing the poem and getting to know the character, getting attached to him.

The directors continue to refine their skill in creating emotionally impactful cinematic visuals. This video diverges from the usual approach as they clarify, "In this video, the music takes a backseat, serving as a soundtrack that complements the narrative rather than taking center stage." In fact, they even reworked an entire section of the track to seamlessly align with the story of this teenager.

The strategy was to push even more the cinematic side of the artist, to show that music and film and intertwined.

The video got over 1,871,501 views and 1 125 comments since its release on YouTube.

MK2 cinemas showcased the music video in their cinemas for the release, taking a stand to show that music and film are intrinsically linked.

How to create a rave party in the UK, with the scale, the texture, the feeling and no money?

In order to create this, we decided to shoot in Belgium to get the UK feeling we looked for.

We had to cast during 3 weeks all the ravers / punks (350 people in total). To help us create the rave vision and feel, they came with their trucks, dogs, but also their art and culture.

The empty field we used as a location became a giant festival magnified by the vision of the directors and the photography of Nicolas.

After its release, numerous art and music magazines acclaimed both the music and the video itself, claiming that ’the image gave another dimension to sound’ (20min). This artist vision was confirmed even more when MK2 cinemas decided to showcase the music video in their cinemas for the release, taking a stand to show that music and film are intrinsically linked.

The video got over 1,871,501 views and 1 125 comments since its release on YouTube.