The challenging economic climate has meant tough times for consumer print media in the UK, with copy sales and advertising revenues in rapid decline. Against this changing media landscape, the UK customer magazine sector is conversely moving into a significant period of growth thanks to the sharp strategies and innovative creative it has devised for its clients. In this arena, John Lewis Edition, the customer magazine for the department store of the same name, stands out as an impressive beacon of success.

John Lewis Edition surprises and delights a predominantly 35-44 year-old female audience with a beautiful, free magazine of newsstand quality. Each issue is filled with exquisite photography, elegant design and intelligent writing and is distributed in John Lewis shops and in Waitrose supermarkets nationwide. A smart tone, edited choice and elegant design are its touchstones, mirroring perfectly the world class, high quality experience that John Lewis customers discover in store.

John Lewis Edition now occupies the no.1 slot in the women’s interest sector of both consumer and customer magazines, with an ABC of 484,991. Advertisers love it and revenue targets have been exceeded by 49% in the last year.A reader survey was included with the New Year 2011 issue. It found that survey respondents spend an average of 30 minutes reading John Lewis Edition. Furthermore, 89% reported being prompted to shop or browse after reading an issue and 70% said it inspired them to visit more departments either in store or online. On average, any product featured in the magazine showed uplift in sales of 27% (across 3 issues with 2011 cover date). John Lewis Edition is a proven commercial success.