Cannes Lions
ADAM & EVE, London / JOHN LEWIS / 2010
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When you give a great gift, you also give someone a great feeling. This spot dramatizes the childlike delight you feel on receiving a perfect gift. The spot is cut to a beautiful, magical track, a cover version of “Sweet Child O Mine” by Swedish folk band, Taken By Trees.We see a series of beautiful portraits of children shot in simple, real environments, at home and outdoors. Each child holds a product which is really designed for grown-ups. Their faces light up with a variety of emotions – joy, wonderment, surprise, delight. John Lewis - Give someone that feeling.
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