Cannes Lions
MUDRA COMMUNICATIONS, Mumbai / LONELY PLANET / 2011
Overview
Entries
Credits
Execution
Giant Lonely Planet bookmarks were put up at the ‘must-visit’ destinations across Indian cities - places that go beyond the postcard view, restaurant to die for, quaint spots of historical importance and the best value-for-money shops.
Outcome
This activity generated tremendous word-of-mouth and gained considerable publicity for HBO owing to being covered by the media and prominent blogs. It was even featured on city-specific shows on television.
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