Our goal was to whet the appetite of our people for success at the awards shows.

We at Leo Burnett decided to bake some cookies for our employees, too. But our cookies were a little special. They showed the logos of the famous award shows Cannes, The Clios and the German Art Directors Club. On Santa Claus Day, December 6th, every one of our 300 employees found a box on their desk with a quote from our founder Leo Burnett: “If you reach for the stars you may not quite get one, but you won´t come up with a handful of mud either”. A card accompanied the box and wished an outstanding 2012.

The proof of the pudding we will not discover until the end of 2012 (though early signs are promising). One thing is for sure – on the evening of December the 6th, the boxes were empty and the cookies gone.