Cannes Lions
Y&R PARIS, Paris / CAPITAL MAGAZINE (GROUP PRISMA PRESS) / 2010
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In a changing room, a clown sitting in front of a mirror pats on some foundation; his clown makeup and red nose disappear. His metamorphosis continues as he covers his frizzy green hair with a grey wig. His oversized bow-tie is replaced by a business tie, his clown waistcoat with a stone grey suit jacket. The clown has finished disguising himself as a serious man, an important man, charismatic, credible. He adjusts his tie one last time and walks out of the changing room. We find him seated at a desk on a TV stage. Invited specially for this broadcast, he prepares himself for a debate on the economy.Super:Before you begin listening, ask yourself who’s talking.
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