Create an innovative Christmas message that would capture the attention of the Public in general and new clients for our agency.

We created and patented a product that would deliver messages for you in a very stylish manner. Packed words is a bag that contain spoken messages. The perfect solution for those who do not dare to say certain things.

We created a campaign that became a huge success. To begin with, we gained the support of Reporters without Borders, because our product encourages their main goal which is freedom of speech. The campaign was mentioned in more than 200 website and in all major media. We even captured the attention of TV news. We created a viral campaign that generated 100.000 Euros of free publicity. The videos had 50.000 viewers in Youtube in less than 15 days. The bags sold out and all proceeds were donated to Reporters without Borders. We ran out of bags in 15 days!