Cannes Lions

MAGAZINE

GIOVANNI FCB, Sao Paulo / BOA FORMA / 2005

Film

Overview

Entries

Credits

Overview

Description

From a different perspective a woman at home observes her own body in a mirror. She is sad. Everything around her diminishes her already low self-esteem. Upon reading a Boa Forma magazine, she decides to start exercising and take better care of her body. Her self-esteem gets much better.

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