Cannes Lions
DEC PROXIMITY, Barcelona / NESTLE / 2004
Overview
Entries
Credits
Description
Development of a plan of periodic communications aimed at our target public:Mailing at the start of the stage.
This communication plan is designed to provide a concept of entertainment and a familiar and fun tone. It means making their sales work entertaining to encourage a positive image of the brand and products.
THE INVASION OF THE TASTE-O-SONIC FLYING SAUCERS Our world was on the point of being conquered 'by the stomach' by an army of new, ready-to-eat dishes and promotional actions from the planets Maggurn and Buitonius.
This was the start of the Invasion of the Taste-o-...
Outcome
One of the three teams met the targets set in all three commercial stages.The other two teams met the targets set in two of the stages.
Similar Campaigns
12 items