Cannes Lions

MAGGI BUITONNI

DEC PROXIMITY, Barcelona / NESTLE / 2004

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Overview

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Credits

OVERVIEW

Description

Development of a plan of periodic communications aimed at our target public:Mailing at the start of the stage.

This communication plan is designed to provide a concept of entertainment and a familiar and fun tone. It means making their sales work entertaining to encourage a positive image of the brand and products.

THE INVASION OF THE TASTE-O-SONIC FLYING SAUCERS Our world was on the point of being conquered 'by the stomach' by an army of new, ready-to-eat dishes and promotional actions from the planets Maggurn and Buitonius.

This was the start of the Invasion of the Taste-o-...

Outcome

One of the three teams met the targets set in all three commercial stages.The other two teams met the targets set in two of the stages.

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