We need to give them a fun skating experience, and also to keep them lifting up their skateboards continuously.

“Ollie” is the first trick that comes to our mind when we speak about skateboards. It is the technique of jumping high while riding a skateboard.

“Ollie” is the most significant technique, but it's the most difficult one. If you can do it, it will certainly lift you up. There are many skaters in Japan. However, only a few can do “Ollie” well.

Target : Skaters

We need to make a engagement with them, It's the poster on which they are actually doing “ollie”.

They decorate the poster in their room, and it keep them lifting up.

A lot of people who couldn't do “Ollie” could now do “Ollie”, and they were lifted up.

They decorate the poster in their room, and this joy was shared on Facebook.

We succeeded in creating many lovers of Mountain Dew.