About 60 million girls all over the world are suffering from sex discrimination. They are excluded from educational protect and much more forced to get married to old guys which actually threatens girls' lives. So Olive Young, whose mission is to make everyone live young and healthy, has avanced Girls' Education Campaign with UNESCO for several years. But no one paid attentions to these little girls. We decided to "SHOW" how girls' lives are and how we, as adults, can help.Budget was minimalized so we can actually donate more money for girls' education. The campaign was done at more than 600 stores all over the country.

1. A customer approaches to a mirror to try on a sample cosmetic products, the mirror switches the customer’s face into a girl’s who is getting married to an old man not on her own will.

2. When the customer picks up a product, the girl's back ground is changed to school and also picks up a stationary that matches: an eyeliner - a pencil, a lipstick - a crayon, an eye palette - a book.

3. The girl in the mirror is not suffering anymore and getting an education.

4. The customer can buy the product just by touching the mirror.

5. The revenue is donated for Girls’ Education.

Magic Mirror

1. As customers approach to a mirror to try on Olive Young’s best sellers, WAKEMAKE products, the mirror switches the customer’s face into girl’s.

2. Girls in the mirror are washing clothes, drawing water, and getting married.

3. The customer get to watch what’s going on to the girls.

4. When the customer picks up a product, the girl in the mirror also picks up a stationary that matches: an eyeliner in the customer’s hand seems as a pencil in the girl’s hand in the mirror, a lipstick seems as a crayon, an eye palette seems as a book.

5. Customers learn their purchase changed girl’s future from suffering to learning.

6. At the end, the mirror asks

“Would you like to change girl’s future by buying the product in you hands?”

7. Customers can easily buy it just by touching the screen.