Cannes Lions
PUBLICIS PIXELPARK, Hamburg / MERCEDES BENZ / 2017
Overview
Entries
Credits
Description
MAGIC SKY CONTROL in many Mercedes-Benz models lets you adjust the transparency of the panoramic glass roof at the touch of your fingertip – and you can let the sky in!
This means you can enjoy the feeling of a convertible without being in one. Throughout the whole year.
And this is exactly what you can experience with our MAGIC SKY CALENDAR. The first calendar that’s not for your wall or for your desk – but for your ceiling!
Every month, it shows fascinating images of the sky, always shot through the panoramic window.
The calendar has adhesive strips to attach it to the ceiling. Its premium acrylic glass socket lets you easily pull out new sheets every month. So you can enjoy that open-air feeling in your home or office – even without a convertible!
Execution
We produced calendars with a premium, but light acrylic glass socket.
Every calendar was filled with 12 A1 panoramic images of the sky. Always shot through the panoramic window. The sheets can easily be pulled out of the acrylic socket. Due to their adhesive strips, the MAGIC SKY CALENDAR can easily be attached to the ceiling. We sent the calendars to people who were already interested in a Mercedes-Benz but needed the last "push".
Outcome
We proofed that thanks to MAGIC SKY CONTROL, it’s even possible to enjoy the feeling of a convertible without a convertible. Every calendar came with a letter that invited the receiver for a test-drive to experience a Mercedes-Benz sedan with MAGIC SKY CONTROL.
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