Cannes Lions

MAGIC SPONGE

GITAM/BBDO, Tel Aviv / KIMBERLY CLARK / 2006

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A man notices a stain on the kitchen wall. He gets a hammer and a nail, takes down a clock hanging nearby on the wall and re-hangs it so that it covers the stain. He gazes at the result with satisfaction.Headline: So simple, even your husband can do it.Nikol. Kitchen care.

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