Cannes Lions

Magical Realism

KAIRO, Cairo / EDITA / 2016

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Film
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Description

Molto, the iconic chocolate filled croissant brand of Egypt was launching a new double flavour filling

variant.

Molto is known for it's platform THE DAY NEEDS A HUG . We decided to mix the reality of the

Egyptian street with some Gabriel Marquez magic, resulting in these magical realism films.

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