Our campaign is set in the town of Clonmel, Ireland, and focuses on Magners’ employees, whose commitment in creating the very best cider is so great, it has led to some remarkable behaviour.In this film we meet Eamonn the Magners Beekeeper, and his beard of bees. As Eamonn strolls through Clonmel, people cheerily greet him as they casually move to avoid being stung. You see, Eamonn’s bees pollinate the orchards where they grow the 17 varieties of apples that give Magners its unique taste. So it’s no wonder that Eamonn likes to stick so close to his workers.And that’s why people say – There’s Method in the Magners.