Cannes Lions

MAHOU BEER

HERRAIZ SOTO & CO., Barcelona / MAHOU-SAN MIGUEL / 2004

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'No you can’t' is an interactive film we made for Mahou (the leading brand of beer in Spain). The objective is to help the protagonist, who has just left a therapy centre, to overcome his obsessions. His definitive rehabilitation does not depend so much on him, because he’s a loser, but on the user. The film is installed in a microsite within Mahou.es.

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